Why is there Growing Demand for Massage Therapists?

Natural, Preventative Care and Aging Population Behind Industry Growth

By all indications, massage isn’t just a healing practice; it’s big business! According to IBISWorld, a leading resource for business intelligence, massage therapy was an $11.7 billion industry in the United States in 2014. Demand is expected to increase for the foreseeable future, which will lead to an increase in the number of massage therapists.

These 5 factors contribute to the growing demand for Massage Therapy

  • Aging population – Baby boomers, the largest demographic in country, are turning to massage to help them live a more active lifestyle. In addition, older people are also finding benefits from massage, making geriatric massage an important massage modality for therapists.
  • Bigger business – The number of massage clinic franchises has increased in recent years. This growth offers people a more cost-effective and convenient option for massage services.
  • Focus on natural care – Many people are turning away from pharmaceuticals. As an alternative, they are looking to massage therapy for a more holistic way of treating pain.
  • Increasing respect and acceptance – A number of states have adopted licensing requirements and standards for therapists. As a result, the practice of massage is becoming more respected and accepted by more people as a way to treat pain and to improve overall wellness.
  • Integrated care – Health care providers are combining conventional and alternative treatments for overall wellbeing. That means they are recommending massage as part of integrated care.

Are you interested in a massage therapy career?

According to the Bureau of Labor Statistics, the number of massage therapy jobs will increase 23% by 2022. Working as a massage therapist can be a rewarding and exciting career. First Institute offers hands-on massage training programs to help you on the path to a career you’ll love. For more information, contact us today at 815-459-3500.